Answers to the questions

  1. Advertising using subliminal perception is effective.(FALSE)
  2. We use only about 10% of our brain.(FALSE)
  3. Our expectations influence our perceptions and memories.(TRUE)
  4. Recent evidence supports some of the claims of Extra Sensory Perception (ESP) advocates.(FALSE)
  5. Studies have shown that eyewitness testimony is valid and accurate, especially with highly stressful (i.e., memorable) events.(FALSE)
  6. When working in the dark (e.g., in an observatory), it is best to use red light to illuminate objects (e.g., a notebook).(TRUE)
  7. If a tree falls in the forest and nobody is around, it makes a sound.(FALSE)
  8. Studies of divided attention have demonstrated that driving while using a cell phone is not impaired.(FALSE)
  9. At birth, newborns see the world as adults, although they lack the experience to interpret it as we do.(FALSE)
  10. Someone who learns something when they are drunk will subsequently remember it better when they are drunk than when they are sober.(TRUE)
  11. Practice always improves performance.(FALSE)
  12. You can move your focus of (visual) attention without moving your eyes.(TRUE)
  13. If someone is blind in one eye, they will have no depth perception.(FALSE)
  14. Speed reading techniques can dramatically improve reading speed without sacrificing comprehension.(FALSE)
  15. Freud's "free association" technique tells us something about the organization of memory.(TRUE)
  16. Studies that carefully control for the amount of time studying have found that "cramming" for an exam is as effective as distributing the studying over time.(FALSE)
  17. Backwards messages hidden in music influence our behavior.(FALSE)
  18. People are always biased.(TRUE)
  19. Memory aids do not really improve our memory.(FALSE)
  20. The arrangement of displays and controls in cars, airplanes, etc. is arbitrary because we can learn to use any configuration with practice.(FALSE)
  21. With enough practice it is possible to do two things at the same time as well as doing each thing by itself.(TRUE for some things, FALSE for other things)
  22. During the movement of the eyes while reading, the processing of visual information is temporarily suppressed.(TRUE)
  23. Some of our memories are retrieved as mental images.(TRUE)
  24. People are just as likely to use positive (affirmative) evidence as negative (disconfirmative) evidence in making decisions.(FALSE)
  25. The difference between $500 and $1000 is psychologically greater than the difference between $10,500 and $11,000.(TRUE)