B: Students are paid $300 for writing
an essay that goes against their
beliefs.
Incorrect.
If students are paid $300 for writing a counter-attitudinal
essay, they will probably not maintain attitude change. Students
paid $300 have sufficient justification for writing the essay, so they
do not experience cognitive dissonance. Recall the classic
study by Festinger and Carlsmith (1959; see Myers pg. 153), where subjects
were given dull tasks to perform for an hour and then given either $1 (which
is now about $5) or $20 (which is now about $100) to lie to the next subjects
(who were waiting to participate in the experiment) and say the experiment
was interesting. When participants in the $20 condition were asked
how much they liked the experiment, they liked it far less than the subjects
who were given $1. The reason the participants given $20 did not
like the experiment very much is that they had sufficient justification
($20) to lie, and say the experiment was interesting, while those paid
$1 to lie were given insufficient external justification to lie (only $1),
thus they created an internal justification for their lie (i.e., I liked
the experiment). In question 9, the students who were paid $300,
have sufficient justification to write an essay that goes against their
beliefs. If the students were given $1, or a candy bar, or something
else very small, they would probably maintain attitude change, because
they would search for an internal reason for their counter-attitudinal
behavior (i.e., I believe what I wrote).